Correct product data for logistics, government and consumers

Consumentenverpakking bleekselderij

In today's omnichannel retail world, the standardised sharing of product data and product images of potatoes, fruits and vegetables (AGF products) is more important than ever. And for this you use GS1 Data Source, our data pool that utilises the global GDSN network.

The right product at the right time in the right place

Good product data of potatoes, fruits and vegetables helps the consumer to make the right choice. If the consumer cannot find the product he is looking for, it is a missed sales opportunity. 

And product data is at least as important to ensure that administrative and logistic processes - from ordering and delivery to invoicing - run smoothly. And that, in turn, is important to be able to offer the right products: online and in the supermarket.

With GS1 Data Source, retailers always have access to the up-to-date product data they need for their daily operations: the logistics process, shelf plans, stock management, etc.  

Product images inextricably linked to product data

Retailers already ask their suppliers to share at least one product image with them via GS1 Data Source. For retailers and other data users, these are becoming increasingly important: for their online shop and apps, but also for internal processes such as shop presentations. They stimulate suppliers to share product images centrally via GS1 Data Source.

More product groups and more data

Together with retailers and suppliers, we are constantly looking at what more data needs to be shared, for example for e-commerce, to comply with legislation or for sustainability purposes. We determine which data is important to them and add it to the data model.

Data quality must improve

Only when data is correct, complete and up to date does it contribute to (online) purchases, correctly informing consumers and efficient logistic processes. 

Supermarkets and consumers want to be able to rely on product information. The challenge is to get and keep product information in GS1 Data Source up to scratch. That's what the data quality program is all about. Specific agreements have been made for potatoes, fruits and vegetables (AGF products).