Connecting consumers to the product and brand through one smart barcode
Communicating directly with consumers through a single, smarter barcode on packaging that gives instant access to reliable information, content and personalised experiences.
This is possible with the new generation two-dimensional barcode. Barcode scanning allows items to be identified. GS1 powered QR codes can contain more information than the traditional barcode. Such as a web address, warranty, recipe, installation instructions, best-before date, serial number and batch number. Retailers can thereby make processes more efficient and sustainable, and consumers can use a smartphone to access real-time information such as allergen information, promotions, reviews, product recalls and instructions for use.
Many possibilities with GS1 powered QR codes
Inventory management
- FiFo: First in, First out
- Accurate stock
- Insight into availability and location
- Waste reduction
- Shelf life
Traceability
- Product identification
- Ingredient information
- Insight into journey through the chain
- Consumer confidence
Safety
- Brand integrity
- Prevent product sales over date or recalls
- Stop counterfeiting
Sustainability
- Recycling information
- Promoting circular economy
- Proper waste treatment
- Farm to Fork
Engaged consumers
Access to brand and product information
- Promotions and reviews
- Recipes
- Instructions for use
- Promote brand loyalty
Improve packaging
- Marketing on packaging
- Complying with laws and regulations
- Improving customer experience